Peter Ampe

Proud of Belgian Beer


Creative Director, Concept (with Patrick Glorieux)


Belgian Breweries


social media, documentaries, data-mining, PR, e-shop


Belgian Beer is loved everywhere in the world…except in Belgium itself. There it has become a mere commodity. How could we rekindle Belgian pride for Belgian beer? Just by showing how much the rest of the world loves our beer, we we are able to change the perception.

3 months after the launch of the campaign, Belgian Beer has been entered to become Unesco World Heritage. 3 shortlists at Cannes Lions, 1 shortlist at Eurobest, 1 Silver at Mixx Awards 2014