Creative Director & Partner
Peter combines 35 Cannes Lions with 12 effie awards, making him one of Belgium's most influential creatives. In 2017 Media Marketing gave him a merit award for creative leadership for the turnover he achieved at DDB. Previously, Peter had similar successes with Happiness and Duval Guillaume. In 2018 Peter will be the only creative having a seat in the Belgian effie jury.
Ampe has an integrated and innovative approach, always linking what brands want to what people need.
His way of thinking is a result of his background: Peter started out as a journalist and he was also a Dutch teacher for political refugees. He only joined the advertising world at the age of 29, explaining why he prefers ideas and services that tap into the real world.
Ampe is responsible for a number of milestones in Belgian advertising: he gave his home country its first Gold Lion ever at the Cannes Lions Festival. Next to that he was also part of the team that won Belgium's first Gold Cyber lion, first Grand Clio, first eurobest Grand Prix in mobile and first design Grand Prix at Epica. Ampe was member of the jury in Cannes, Clio, LIA, eurobest and New York Festivals. He was president of the Jury of the Creative Club of Belgium (2014).
Author of "The mind works best at Running Speed", published by Borgerhoff & Lamberigts.
Short stories and poems appeared in several magazines.
Poetry installations in Ostend (B), Bruges (B) and Swansea (Wales).
Master of Arts in Linguistics and Literature: Language English
Advanced Advertising Skills
Creative Director & Partner
November 2017 – Present
Global Creative Council
January 2016 – November 2017
Executive Creative Director
DDB Brussels + European Council
January 2013 – November 2017
2011 – 2012
Worldwide Board of Creative Directors
2009 – 2011
Duval Guillaume Brussels
2001 – 2011
1999 – 2001
Young & Rubicam
1995 – 1999 • Brussels, Belgium
Free lance journalist
De Morgen, Focus Television, HLN, Tips
1991 – 1995
35 x CANNES LIONS (since 2005), CANNES LIONS FESTIVAL
6 x Creative Agency of the Year (since 2003), Creative Belgium
Agency of the Year, Media Marketing
12 x Effie Awards (since 1999), Effie Belgium
Special Award Creative Leadership, Media Marketing
European Network of the Year (2014-2015-2016-2017), eurobest
GRAND PRIX DESIGN, EPICA
Digital Agency of the Year, MIXX Awards
7 x GRAND PRIX (since 2000), Creative Club of Belgium
GRAND PRIX in Mobile, eurobest
Graphite Pencil, D&AD
GRAND PRIX in Interactive, eurobest
Nominated Best Belgian Creative, Media Marketing
GRAND PRIX, Shark Awards Kinsale
GRAND CLIO, Clio Awards
GOLD PENCIL, THE ONE SHOW
Best Belgian Creative, Media Marketing
European Agency of the Year, eurobest
GOLD in Film, eurobest
Best Belgian Copywriter, Creative Club of Belgium
Toyota Belgium Toyota Europe Volkswagen Belgium Volkswagen Europe Doctors without Borders bol.com Studio Brussels Dexia Bank Lotus Bakeries Douwe Egberts De Morgen newspaper BASE mobile Flemish Milkboard Flemish bakers IKEA Brussels Airlines Belgian Brewers Radio 1 Delhaize supermarket Spa Barisart Belgacom Telenet Alzheimer League League of the Blind Audi Belgium Stella Artois Duvel Belgium Duvel US Volvo Belgian Railways
Integrated Creative Director Creating Director Concept Writer