Peter Ampe

Peter is one of Belgium's and Europe's leading creative directors. He is known for his strong sense for purpose and his analytical skills, which is reflected in a unique track record combining 43 Cannes Lions and 14 effie awards. In the last decade, he was member of the Global Creative Councils of both DDB and Publicis, today he is member of the Council of WWP's Grey.


As a Master of Arts in Linguistics and Literature, Peter started out as a language teacher for political refugees and a free lance journalist. At the age of 29 he joined the world of advertising, with the ambition to make it less advertising and more authentic. In 2005 he won the first Gold Cannes Lion for Belgium, In 2008 he was the first to use mobile phones for fundraising with the campaign A Blind Call, in 2016 Peter was honoured with a Special Award for creative leadership that came with the turnaround he achieved at DDB Brussels, in 2020 he wrote the first handbook for case studies, published by Borgerhoff & Lamberigts.



Interview: talks with the most awarded creative directors


https://www.arabadonline.com/en/details/advertising/Peter-Ampe-We-don-t-present-ideas-we-promise-success-



List of publications



The Unchangeable. Six Timeless Truths as a Guide, supplement of Sparkle Magazine 13, June 2020.


From Cold Case to Gold Case. How to Make Compelling Case Studies, Borgerhoff & Lamberigts, February 2020.


The mind works best at Running Speed. Get your best ideas while running, Borgerhoff & Lamberigts, November 2016.


Handbook for the Head. How to make meaningful campaigns, DDB Brussels, 2014.


Work History

European Council +

Global Council

Grey Network

November 2017 – Present 


Creative Partner FamousGrey Brussels

November 2017 – Present 


European Council + 

Global Council

DDB Worldwide


January 2015 – November 2017 


Executive Creative Director DDB Brussels

January 2013 – November 2017 


Creative Director 

Happiness Brussels

2011 – 2012 


Worldwide Board of Creative Directors 

Publicis Group

2009 – 2011 


Creative Director

Duval Guillaume Brussels

2005 – 2011 


Senior Copywriter 

Duval Guillaume Brussels

2001 – 2005 


Senior Copywriter 

GV Company (part of TBWA)

1999 – 2001 


Copywriter

Young & Rubicam Belgium

1995 – 1999


Free lance journalist

De Morgen, Focus Television, HLN, Tips 

1990 – 1995

Clients

Volvo Cars

  • Toyota Belgium
  • Toyota Europe
  • Volkswagen Belgium
  • Volkswagen Europe
  • Audi Belgium
  • IKEA Belgium
  • Proximus Telco
  • Telenet Telco
  • BASE mobile
  • bol.com
  • Belfius Bank
  • Lotus Bakeries
  • Douwe Egberts
  • Spa Barisart
  • De Tijd news platform
  • De Morgen news platform
  • De Standaard news platform
  • Flair Magazine
  • Flemish Milkboard
  • Flemish bakers
  • Brussels Airlines
  • Belgian Brewers
  • Stella Artois
  • Maes Pils
  • Duvel Belgium
  • Duvel US
  • Studio Brussels
  • Radio 1
  • Ketnet
  • Delhaize supermarket
  • Doctors without Borders
  • Alzheimer League
  • League of the Blind
  • Kom op tegen Kanker
  • Belgian Railways
  • Thalys Europe
  • Eurostar

Awards

CANNES LIONS

43 LIONS

6 GOLD, 

15 SILVER,

22 BRONZE, 

130+ SHORTLISTS


EUROBEST

89 AWARDS

2 GRAND PRIX

14 GOLD

73 SILVER & BRONZE

150+ SHORTLISTS

1X AGENCY OF THE YEAR

4X NETWORK OF THE YEAR


CREATIVE BELGIUM

3 GRAND PRIX

170 NATIONAL AWARDS

200+ SHORTLISTS

6X AGENCY OF THE YEAR


EFFIE

17 effie Awards Belgium,

1 European effie


HIGHLIGHTS CHRONOLOGICAL


2021

GOLD and BRONZE effie,

effie awards


Jury member,

Future Lions AKQA


Jury member,

Effie Awards Belgium



2020

Volts by Volvo, Campaign of the Year,

Media Marketing


Focus lines, GOLD PENCIL

The One Show



2019

Volts by Volvo, Top 25 innovative Campaigns 2019, Contagious Magazine


Nomination Rose d'Or (the European Emmy's), for the Instagram series Instalove


2 Bronze Lions, 10 shortlists, Cannes Lions


1 GOLD, 2 Bronze, Eurobest


1 Grand Prix, 2 Gold, 7 Silver, 2 Bronze, Creative Belgium Awards


2018

1 Silver Lion, 2 Bronze Lions, 9 Shortlists, Cannes Lions


3d Most Awarded Grey Campaign in Cannes, Volvo Recruiting Car



2017

Creative Agency of the Year (18 awards, 4G, 5S, 8B), Creative Belgium


European Network of the Year, eurobest


GOLD LION in PR, Cannes Lions


Special Award For Creative Leadership, Media Marketing



2016

1 GOLD LION, 3 SILVER LIONS, 4 BRONZE LIONS, 6 SHORTLISTS, Cannes Lions


Creative Agency of the Year (14 awards, 2G, 8S, 4B), Creative Belgium


Agency of the Year, Media Marketing


Digital Agency of the Year, MIXX Awards


European Network of the Year, eurobest


1 GOLD, 4 SILVER, 9 BRONZE, eurobest


GRAND PRIX design, EPICA


8 LIONS (1G, 3S, 4B), Cannes Lions


2015

GOLD LION in PR, Cannes Lions


Runner Up Creative Agency of the Year (9 awards, 3G, 2S, 4B), Creative Belgium


2013

GRAND PRIX Mobile, eurobest


SILVER in Mobile, Cannes Lions


1 Winner, 1 honoree, 1 nominee, Webby Awards


2012

Graphite Pencil, D&AD


1 Grand Prix, 3G, 2S, 5B, 3d in agency ranking, eurobest


5 SILVER LIONS,

Toyota IQ Streetview, Cannes Lions



2008

A Blind Call was listed in the Top 10 most Innovative Ideas of 2008, The Gunn Report


GOLD LION in Cyber, Cannes Lions


GRAND CLIO innovation, Clio Awards


GOLD PENCIL, THE ONE SHOW


GRAND PRIX IN FILM, Shark Awards Kinsale



2006

GOLD LION in Media, Cannes Lions


Diamond Award, Creative Belgium


Best Creative, Media Marketing



2005

GOLD LION in Press, Cannes Lions


GOLD LION in film, Cannes Lions



2002

European Agency of the Year, eurobest



2000

GOLD in Press , eurobest



1998

GOLD in Press, eurobest



1997

GOLD in Film, eurobest



1996

Best Belgian Copywriter Creative Club of Belgium


Gold Award, Creative Club of Belgium



1995

Started in Advertising

Skills

Integrated Creative Director


Societal


Concept


Copywriting


Writing


Poetry installations in Swansea (Wales) and Bruges (B) and Oostende (B).


Publications in Knack, Deus Ex Machina, Poëziekrant.