Peter Ampe

Executive Creative Director

Peter Ampe

Peter Ampe

ECD DDB BRUSSELS + GLOBAL COUNCIL DDB WORLDWIDE

Left handed. Right brained. This leads to creative ideas that propel the brand’s business to a higher level, convincing both Effie juries and Cannes juries.


Peter started out as a journalist and Dutch teacher for political refugees. He joined the world of advertising at the age of 29.

Today he is one of Belgium's most influential creative leaders, combining 33 CANNES LIONS with 11 EFFIE awards. In 2016 trade magazine Media Marketing awarded him with a special award for creative leadership. Ampe has an integrated and innovative approach, always linking what brands want to what people need. The result is creativity with a purpose.

Ampe is responsible for a number of milestones in Belgian advertising : winner of the first Gold lion ever for his home country, first Gold Cyber lion, first Grand Clio, First Grand Prix in mobile at eurobest and first design Grand Prix at Epica.
Was already member of the jury in Cannes, Clio, LIA, eurobest, New York Festivals. Was president of the Jury of the Creative Club of Belgium (2014).

Author of "The mind works best at Running Speed", published by Borgerhoff & Lamberigts. Short stories and poems have been published in several magazines.
Poetry installations in Ostend (B), Bruges (B) and Swansea (UK).


Experience

Global Creative Council at DDB Worldwide
2016 – Present
European Creative Council at DDB Europe
2014 – Present
Executive Creative Director at DDB Brussels
2013 – Present
Creative Director at Happiness Brussels
2011 – 2012
Worldwide Board of Creative Directors at Publicis Group
2009 – 2011
Creative Director at Duval Guillaume Brussels
2001 – 2011
Concept Writer at TBWA/GV Company
1999 – 2001
Free lance journalist at De Morgen
1994 – 1995

Education

Master in Linguistics and Literature at University Ghent
Advanced Advertising Skills at Y&R Europe

Awards

2016
33 CANNES LIONS (since 2005), CANNES LIONS FESTIVAL
2016
GRAND PRIX (7x since 2003), Creative Club of Belgium
2016
Agency of the Year Belgium (5x since 2003), Creative Club of Belgium
2016
DIGITAL AGENCY OF THE YEAR, MIXX AWARDS
2016
GRAND PRIX DESIGN, EPICA
2016
Special Award Creative Leadership, Media Marketing
2015
GRAND PRIX (2012 – 2015), eurobest
2015
European Network of the Year (2014-2015-2016), eurobest
2011
11 Effie Awards (1999 – 2011), Effie Belgium
2010
GRAND PRIX, Shark Awards Kinsale
2008
GRAND CLIO, Clio Awards
2005
Best Creative (Nominated 2012), Media Marketing
1997
Best Copywriter, Creative Club of Belgium

Clients

  • Volkswagen
  • Audi
  • Toyota
  • Toyota Europe
  • IKEA
  • Doctors without Borders
  • League of the Blind
  • Dexia Bank
  • Lotus Bakeries
  • Douwe Egberts
  • De Morgen
  • Spa
  • BASE mobile
  • Telenet mobile
  • Brussels Airlines
  • Belgian Brewers
  • Flemish Milkboard
  • Flemish bakers
  • Studio Brussels
  • Delhaize supermarket

Specialties

  • creative direction
  • concept
  • copy
  • integrated campaigns
  • innovation