Peter Ampe

Chief Creative Officer

Peter Ampe

Peter Ampe

Chief Creative Officer


Peter has a unique track record, combining both creativity (39 Cannes Lions) and efficiency (12 effie awards). This makes him one of Belgium's most influential creatives and an appreciated member of the Global Creative Councils of consequently Publicis, DDB and currently Grey. In 2017 trade magazine Media marketing honoured him for his creative leadership and for the turnover he achieved at DDB. Today Ampe is the Chief Creative Officer of FamousGrey and member of the Belgian effie jury.

Ampe has an integrated and innovative approach, always linking what brands want to what people need.
His way of thinking is a result of his background: Peter started out as a journalist and he was also a Dutch teacher for political refugees. He only joined the advertising world at the age of 29, explaining why he prefers ideas and services that tap into the real world.

Ampe is responsible for a number of milestones in Belgian advertising: he gave his home country its first Gold Lion ever at the Cannes Lions Festival. Next to that he was also part of the team that won Belgium's first Gold Cyber lion, first Grand Clio, first eurobest Grand Prix in mobile and first design Grand Prix at Epica. Ampe was member of the jury in Cannes, Clio, LIA, eurobest and New York Festivals. He was president of the Jury of the Creative Club of Belgium (2014).

Author of "The mind works best at Running Speed", published by Borgerhoff & Lamberigts, 2016.

Author of "Handbook for the Head", published by DDB Brussels, 2014

Short stories and poems have appeared in several magazines (Knack Weekly, Po√ęziekrant, Germania)

Poetry installations in Ostend (B), Bruges (B) and Swansea (Wales).


Education

Master of Arts in Linguistics and Literature: Language English at Ghent University
Advanced Advertising Skills at Y&R Europe

Experience

Creative Director & Partner at FamousGrey Brussels and Paris
November 2017 – Present
Global Creative Council at DDB Worldwide
January 2015 – November 2017
Worldwide Board of Creative Directors at Publicis Group
2009 – 2011
Executive Creative Director at DDB Brussels
January 2013 – November 2017
Creative Director at Happiness Brussels
2011 – 2012
Creative Director at Duval Guillaume Brussels
2001 – 2011
Senior Copywriter at TBWA/GV Company
1999 – 2001
Copywriter at Young & Rubicam
1995 – 1999 Brussels, Belgium
Free lance journalist at De Morgen, Focus Television, HLN, Tips
1991 – 1995

Awards

To date
39 Cannes Lions, Cannes Lions
To date
69 eurobest awards, eurobest
To date
138 Creative Belgium Awards, Creative Belgium
To date
12 effie Awards, effie Belgium, effie Europe
2018
Most Awarded Belgian Campaign in Cannes, Volvo Recruiting Car
2017
Creative Agency of the Year, Creative Belgium
2017
European Network of the Year, eurobest
2017
Special Award For Creative Leadership, Media Marketing
2017
GOLD LION in PR, Cannes Lions
2016
Creative Agency of the Year, Creative Belgium
2016
Agency of the Year, Media Marketing
2016
Digital Agency of the Year, MIXX Awards
2016
European Network of the Year, eurobest
2016
GRAND PRIX design, EPICA
2016
GOLD LION in PR, Cannes Lions
2015
Runner Up Creative Agency of the Year, Creative Belgium
2015
GRAND PRIX Mobile, eurobest
2013
Graphite Pencil, D&AD
2012
GRAND PRIX Interactive, eurobest
2010
GRAND PRIX IN FILM, Shark Awards Kinsale
2008
GRAND CLIO innovation, Clio Awards
2008
GOLD PENCIL, THE ONE SHOW
2008
GOLD LION in Cyber, Cannes Lions
2006
Diamond Award, Creative Belgium
2006
Best Creative, Media Marketing
2006
GOLD LION in Media, Cannes Lions
2005
GOLD LION in film, Cannes Lions
2005
GOLD LION in Press, Cannes Lions
2003
European Agency of the Year, eurobest
2000
GOLD in Press, eurobest
1998
GOLD in Film, eurobest
1997
Best Copywriter, Creative Club of Belgium

Clients

  • Toyota Belgium
  • Toyota Europe
  • Volkswagen Belgium
  • Volkswagen Europe
  • Doctors without Borders
  • bol.com
  • Studio Brussels
  • Dexia Bank
  • Lotus Bakeries
  • Douwe Egberts
  • De Morgen newspaper
  • BASE mobile
  • Flemish Milkboard
  • Flemish bakers
  • IKEA
  • Brussels Airlines
  • Belgian Brewers
  • Radio 1
  • Delhaize supermarket
  • Spa Barisart
  • Belgacom
  • Telenet
  • Alzheimer League
  • League of the Blind
  • Audi Belgium
  • Stella Artois
  • Duvel Belgium
  • Duvel US
  • Volvo
  • Belgian Railways

Specialties

  • Integrated Creative Director
  • Creating Director
  • Concept Writer