Biography

Peter Ampe has an outspoken preference for ideas that tap into the real world and become part of people's lives. This reflects in a unique track record, combining 43 Cannes Lions and 14 effie awards to date.

Peter started out as a language teacher for political refugees and a journalist. At the age of 29 he joined the world of advertising, with the ambition to make it less advertising and more authentic. Peter was honoured with a Special Award for creative leadership that came with the turnover he achieved at DDB Brussels. But it’s not awards that keep him awake at night. It’s how to keep in touch with the real world and have an impact on it.

Co-author of Fame&Frame, a model combining creative magic and commercial logic, FamousGrey, 2019.

Author of "The mind works best at Running Speed", Borgerhoff & Lamberigts Publishers, 2016.

Author of "Handbook for the Head", DDB Brussels, 2014.

Poetry installations in Ostend (B), Bruges (B) and Swansea (Wales), 2000.

Education

Master of Arts in Linguistics and Literature: Language English

Ghent University

·

Advanced Advertising Skills

Y&R Europe

·

Experience

Global Creative Council

Grey Network

· November 2017 – Present

Executive Creative Director

FamousGrey Brussels and Paris

· November 2017 – Present

Global Creative Council

DDB Worldwide

· January 2015 – November 2017

Executive Creative Director

DDB Brussels

· January 2013 – November 2017

Creative Director

Happiness Brussels

· 2011 – 2012

Worldwide Board of Creative Directors

Publicis Group

· 2009 – 2011

Creative Director

Duval Guillaume Brussels

· 2005 – 2011

Senior Copywriter

Duval Guillaume Brussels

· 2001 – 2005

Senior Copywriter

TBWA/GV Company

· 1999 – 2001

Copywriter

Young & Rubicam

Brussels, Belgium · 1995 – 1999

Free lance journalist

De Morgen, Focus Television, HLN, Tips

· 1991 – 1995

Awards
To date 43 Cannes Lions, 5 Gold Campaigns, 127 Shortlists , Cannes Lions
To date 73 eurobest awards, 2 Grand Prix, 14 Gold, 150+ shortlists , eurobest
To date 154 Creative Belgium Awards, 3 Grand Prix, 200+ Shortlists , Creative Belgium
To date 14 effie Awards, 1 European effie , effie Belgium, effie Europe
2019 Top 25 Best Campaigns of 2019 , Contagious
2019 1 Grand Prix, 2 Gold, 7 Silver, 2 Bronze , Creative Belgium Awards
2018 3d Most Awarded Grey Europe Campaign in Cannes , Volvo Recruiting Car
2018 1 Silver, 2 Bronze, 9 Shortlists , Cannes Lions
2017 Creative Agency of the Year (18 awards, 4G, 5S, 8B) , Creative Belgium
2017 European Network of the Year , eurobest
2017 Special Award For Creative Leadership , Media Marketing
2017 GOLD LION in PR , Cannes Lions
2016 Creative Agency of the Year (14 awards, 2G, 8S, 4B) , Creative Belgium
2016 Agency of the Year , Media Marketing
2016 Digital Agency of the Year , MIXX Awards
2016 European Network of the Year , eurobest
2016 1 GOLD, 4 SILVER, 9 BRONZE , eurobest
2016 GRAND PRIX design , EPICA
2016 8 LIONS (1G, 3S, 4B) , Cannes Lions
2016 GOLD LION in PR , Cannes Lions
2015 Runner Up Creative Agency of the Year (9 awards, 3G, 2S, 4B) , Creative Belgium
2015 GRAND PRIX Mobile , eurobest
2013 1 Winner, 1 honoree, 1 nominee , Webby Awards
2013 Graphite Pencil , D&AD
2012 1 Grand Prix in Interactive, 3G, 2S, 5B, 3d in agency ranking , eurobest
2012 5 SILVER LIONS , CANNES LIONS
2010 GRAND PRIX IN FILM , Shark Awards Kinsale
2008 GRAND CLIO innovation , Clio Awards
2008 GOLD PENCIL , THE ONE SHOW
2008 GOLD LION in Cyber , Cannes Lions
2006 Diamond Award , Creative Belgium
2006 Best Creative , Media Marketing
2006 GOLD LION in Media , Cannes Lions
2005 GOLD LION in film , Cannes Lions
2005 GOLD LION in Press , Cannes Lions
2003 European Agency of the Year , eurobest
2000 GOLD in Press , eurobest
1998 GOLD in Film , eurobest
1997 Best Copywriter , Creative Club of Belgium
Clients

Volvo Cars Toyota Belgium Toyota Europe Volkswagen Belgium Volkswagen Europe IKEA Belgium BASE mobile Doctors without Borders bol.com Dexia Bank Lotus Bakeries Douwe Egberts De Morgen newspaper Flemish Milkboard Flemish bakers Brussels Airlines Belgian Brewers Studio Brussels Radio 1 Delhaize supermarket Spa Barisart Belgacom Telco Proximus Telco Telenet Telco Alzheimer League League of the Blind Audi Belgium Stella Artois Duvel Belgium Duvel US Belgian Railways Thalys