Peter Ampe

Mixx Awards The first A.I. Jury President

- ROLE

Creative Director, Art Director


- FOR

Mixx Awards & BAM (Belgian Association of Marketing)


- DATE

2017


- TYPE

Machine Learning, B2B, Motion Design


Pearl is the first A.I. Jury experiment, commissioned by the Mixx Awards and the Belgian Association of Marketing. Partners for this project are Faction XYZ, Microsoft, Spotify and Amazon.

Today Pearl is already 76% accurate in predicting winning cases. During the gala of the Mixx Awards she was even 100% accurate, picking the same winner as her human colleagues. This sheds a totally new light on how A.I. can help award shows to make their judging process more fair.

Soon in a jury near you?