CEBAM (flemish government)
Google Adwords, Website, Video
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According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse.
The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself. By conveniently using Google AdWords, they alerted the population when they were googling their symptoms.