- ROLE
Creative Director, Design Director
- FOR
Flemish Alzheimer League
- DATE
March 2016
- TYPE
Book publishing, PR, events
GRAND PRIX in Design @EPICA
SILVER Lion in Print&Publishing @canneslions2016.
Research shows that reading slows down the symptoms of Alzheimer. So, how could we keep people with dementia reading as long as possible? We teamed up with book publishers Borgerhoff & Lamberigts and launched simplified stories, simplified versions of existing bestsellers.