Peter Ampe

Alzheimer League Simplified Stories

- ROLE

Creative Director, Design Director


- FOR

Flemish Alzheimer League


- DATE

March 2016


- TYPE

Book publishing, PR, events


GRAND PRIX in Design @EPICA
SILVER Lion in Print&Publishing @canneslions2016.

Research shows that reading slows down the symptoms of Alzheimer. So, how could we keep people with dementia reading as long as possible? We teamed up with book publishers Borgerhoff & Lamberigts and launched simplified stories, simplified versions of existing bestsellers.