Peter Ampe

Integrated Creative Director

Peter Ampe

Volvo Recruiting Car

To show the technological superiority of the Volvo S90, we let him recruit his own technical crew.

By using the car’s technology and adding A.I. the S90 was used by Volvo for the preselection of new technicians. The car tested their psychological and technical skills, the result was sent to human HR colleagues, who took over from there.

1 CANNES LIONS SILVER IN OUTDOOR
1 CANNES LIONS BRONZE IN PR
1 CANNES LIONS BRONZE IN BRAND EXPERIENCE
9 CANNES LIONS SHORTLISTS

3d most awarded campaign of Grey Europe at Cannes.

1 EUROBEST SILVER
1 EUROBEST BRONZE
6 EUROBEST SHORTLISTS


  • Role Creative Partner

  • For VOLVO

  • Date 2018

  • Type Technology, PR, HR, video, events, installation

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