Peter Ampe

Chief Creative Officer

Peter Ampe

Volvo Recruiting Car

To show the technological superiority of the Volvo S90, we let him recruit his own technical crew.

By using the car’s technology and adding A.I. the S90 was used by Volvo for the preselection of new technicians. The car tested their psychological and technical skills, the result was sent to human HR colleagues, who took over from there.

1 SILVER CANNES LION IN OUTDOOR
1 BRONZE CANNES LION IN PR
1 BRONZE CANNES LION IN BRAND EXPERIENCE
6 MORE SHORTLISTS AT CANNES LIONS

Most awarded Belgian campaign at the Cannes Lions Festival 2018


  • Role Creative Partner

  • For VOLVO

  • Date 2018

  • Type Technology, PR, HR, video, events, installation

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