Peter Ampe

Chief Creative Officer

Peter Ampe

Mixx Awards The first A.I. Jury President

Pearl is the first A.I. Jury experiment, commissioned by the Mixx Awards and the Belgian Association of Marketing. Partners for this project are Faction XYZ, Microsoft, Spotify and Amazon.

Today Pearl is already 76% accurate in predicting winning cases. During the gala of the Mixx Awards she was even 100% accurate, picking the same winner as her human colleagues. This sheds a totally new light on how A.I. can help award shows to make their judging process more fair.

Soon in a jury near you?


  • Role Creative Director, Art Director

  • For Mixx Awards & BAM (Belgian Association of Marketing)

  • Date 2017

  • Type Machine Learning, B2B, Motion Design

Up Next:

A Blind Call