bol.com The Impossible Signing Sessions

Description

We brought the most popular Flemish poet of all times back to life for one last signing session. This project got national press coverage and turned Paul Van Ostaijen into the most popular author of the 2016 Antwerp Bookfair. It positioned online bookstore bol.com as the experts in books.

Cannes Lions : GOLD
Creative Belgium : GOLD

Role

Creative Director & Copywriter

For

bol.com

Type

Integrated, technology, data, live advertising, PR