The first music video for a classical composer. It hit 3.5 million views in a couple of weeks, it got to the top 3 of most watched music video’s, beating Kanye West. And MTV played it alongside other popstars, fulfilling largely BClassic’s objective to reconnect classical music with a younger audience
BRONZE at Eurobest, 3 shortlists at Cannes Lions.
Youtube, PR, Branded Content