Proud of Belgian Beer

Description

Belgian Beer is loved everywhere in the world…except in Belgium itself. There it has become a mere commodity. How could we rekindle Belgian pride for Belgian beer? Just by showing how much the rest of the world loves our beer, we we are able to change the perception.

3 months after the launch of the campaign, Belgian Beer has been entered to become Unesco World Heritage. 3 shortlists at Cannes Lions, 1 shortlist at Eurobest, 1 Silver at Mixx Awards 2014

Role

Creative Director, Concept (with Patrick Glorieux)

For

Belgian Breweries

Type

social media, documentaries, data-mining, PR, e-shop