AUDI Headhunters

Description

How could we generate leads for the new Audi A8, which target audience is particularly hard to reach? We teamed up with the world’s fifth biggest Headhunting Office and generated as many qualitative leads in 10 days than Audi normally does in 1 year.

GOLD at the Spin Awards, Silver and Bronze at the BOA’s.

Role

Creative Director

For

Audi Belgium

Type

Innovative use of direct, billboards and twitter